Author Archives: Gankaha

Review of an educational television program (ETV)

Television programs as a medium for education in distance learning courses have not only been an effective tool but have turned out to be very popular too.

Educational Television ProgramI have decided to review one such education program being aired on in India and following are the details: Continue reading

Reach of media in rural Chennai, India

The only city in South Asia and India to figure in the ‘52 places to go around the world’ by The New York Times, Chennai is the capital city of the Indian state of Tamil Nadu.

reach of media in rural chennai indiaChennai is also one of the biggest and most progressive metropolitans of India with an estimated population of 4,681,087 according to 2011 Census. However, like most other Indian cities, a large chunk of Chennai‘s populace reside in rural areas like Ennore, Kodungaiyur, Madhavaram, Kattupakkam, Pozhichalur, Athipattu, Moolakkadai, Puzhal, Sholavaram, Minjur, Vellavedu, Anakaputhur etc. Continue reading

Meaning and definition of communication

Communication is the process of giving information or of making emotions or ideas known to someone.

Various definitions of communication

Define communicationMany have attempted to define the process of communication; however, there has been no consensus on any single definition. Hovland, Janis & Kelley define communication as “A process where people (communicator) sending stimulus in purpose to change or to make behavior of other people”; while according to Alexander Gode “Communication is a process which make something which belong to one person become belong to 2 persons or more”. Merriam-webster defines it as “Exchange of information between individuals through a common system of signs, symbols, or behavior”. Continue reading

3 SEO tips to outsmart and rule Google

Search Engine Optimization (SEO) tips to outsmart the ever evolving and ever changing Google has been out there since the internet revolution and Google’s emergence as the undisputed king of search engines. SEO techniques which seem to work at one given time will soon become outdated with Google’s introduction of new algorithms. Therefore, to ensure a constant flow of web traffic and thus gain business success, a dynamic approach to SEO has hence become a necessity. Continue reading