Tag Archives: importance of press conference as a tool of public relations

Importance of press conference as a tool of public relations

A press conference is one of the most commonly used and potent tool to advance the cause of an organization and gain coverage in newspapers, magazines, blogs and on TV news broadcasts. Rather than setting up interviews with individual reporters or sending out press releases, press conferences allow an entity to interact with a roomful of journalists all at once and thus is an effective way to quickly disseminate public relation messages. Continue reading