10 intranet portal engagement ideas to boost up your internal communications effort

Has your non-performing intranet portal started to worry you? Is your intranet portal failing to engage your employees to the level you have expected? After all the investment, both in terms of time and money, under performance of such a powerful tool of internal communications can be really frustrating. Continue reading

Online brand reputation management tools and tips that costs you nothing

How many of you have not heard the word ‘viral’? It has traditionally meant ‘a virus attack or infection which if not treated well can spread rapidly’. However, the emergence of social media has popularized a different meaning of this word, albeit a hugely accepted one i.e. the ‘process of rapidly spreading of a particular piece of information in the form of video, text, images etc. with potentially far reaching effects’. Continue reading

Importance of press conference as a tool of public relations

A press conference is one of the most commonly used and potent tool to advance the cause of an organization and gain coverage in newspapers, magazines, blogs and on TV news broadcasts. Rather than setting up interviews with individual reporters or sending out press releases, press conferences allow an entity to interact with a roomful of journalists all at once and thus is an effective way to quickly disseminate public relation messages. Continue reading

5 great ways to shoot up employee motivation at workplace

Motivated employees are one of the most powerful driving forces behind an organization’s business success – there is absolutely no denying to it. Employee motivation at workplace, works like a lubricant which helps the machinery inside a vehicle work at its optimum level. Motivated employees see themselves as stakeholders in the success of their organization and hence align their actions to increase their respective organization’s productivity and competitiveness. Continue reading

Future of print media – Is there a question on it?

Starting the day, while reading the newspaper over a hot cup of tea, has been a set routine for millions. Apart from giving its readers an extensive coverage of the latest news and state of affairs in varied fields like polity, economy, stock market, sports, entertainment and weather, print media remains an important determinant of public opinion. Continue reading